Poshmark's 2025 feature updates: What to know after PoshFest

Poshmark's new feature updates in 2025 introduce major changes to pricing automation, photo formats, AI-powered search, and negotiation tools that fundamentally alter how sellers manage their closets.

For example, Smart Sell now automatically handles offer negotiations up to your preset floor price, while the minimum buyer offer has jumped from 20% to 40% of the listing price, immediately reducing lowball offers that waste time.

The marketplace released many updates, some of which have already been implemented, and others are rolling out gradually. We’ll break down every major Poshmark feature update, provide implementation timelines, and show how tools like Nifty help you expand beyond Poshmark to eBay, Mercari, Depop, and Etsy without multiplying your workload.

Smart Sell and Make an Offer updates

The Smart Sell system updates simplify negotiations and enable sellers to close sales faster. The Make an Offer change raises the minimum offer buyers can submit to 40% of the listing price, up from 20%, a change enabled live during PoshFest. 

Poshmark’s new system now automatically sends offers to likers and continues negotiations on your behalf, not dropping below your floor price.

Let’s take a step-by-step look at how these two updates work when you sell a Louis Vuitton bag:

Step 1: List your Louis Vuitton bag accurately

Start by creating a detailed listing with clear photos, authentication details, and keywords buyers search for. Want to save time? Use Nifty to automatically generate titles, descriptions, and SEO tags from a photo.

Step 2: Set Smart Sell with a floor price

Enable Poshmark Smart Sell on your listing and set a floor price you’re comfortable accepting. Smart Sell will automatically adjust your listing during promotions, but won’t drop below the minimum you set. 

Be sure to factor in Poshmark’s 20% seller fee (or $2.95 for items under $15) and any shipping costs you plan to cover when choosing your floor price.

Step 3: Poshmark’s AI responds strategically

Once a shopper likes the bag, Smart Sell automatically sends an offer and manages the back-and-forth, countering up to your floor price. You’ll get notifications that track every step of the negotiation, keeping you in control of the bartering process.

Dual price suggestions

Poshmark now uses AI to offer recommendations that help sellers choose between speed of sale and profit. When you list an item, the platform now suggests two paths: a lower price aimed at a fast sale, which Poshmark labels as a “Hot Deal,” and a higher “Estimated Sale Price” that may take longer but can yield more profit.

Use Hot Deals when …

• You need to clear slow movers: Clear out those seasonal items or pieces that didn’t catch attention with fast-sale pricing.

• You want extra visibility: Hot Deal tags improve exposure across search results, brand pages, and feeds, making your listings stand out.

• You’re testing buyer demand: Unsure about how a new item will perform? Marking it as a Hot Deal gives you quick feedback because lower prices will incentivize buyers who really want the product.

Use a higher value when …

• You’re selling premium pieces: Luxury bags, rare finds, or trending brands often justify patience. Using the higher estimated value price protects your margins and avoids unnecessary discounts while waiting for the right buyer.

• You’re balancing cash flow and profit: Sometimes you need to hold firm on pricing to maximize your long-term profitability. This strategy can also reinforce your closet’s reputation for quality items.

• You want to build brand perception: Consistently pricing premium or curated items higher signals value to buyers. It helps position your closet as a source for quality finds, encouraging repeat customers who trust your standards.

Apple Visual Intelligence integration

Poshers with an iPhone 16 will find a new camera button that integrates directly with Posh Lens. Use this to snap a photo of a jacket, handbag, or pair of shoes, and Poshmark’s AI discovers close matches on Poshmark in seconds. 

This system learns from browsing and buying behavior, making results more relevant. Over time, product discovery for both sellers and buyers improves.

These updates rolled out with iOS 26, so users will need to update both their operating system and the Poshmark app to access the feature. The company confirmed at PoshFest 2025 that the timeline lines up with Apple’s broader release schedule. Users who update quickly will get the first look at these features.

AI features: Visual discovery 

Poshmark’s new visual discovery feature helps shoppers find what they want. They can snap a photo or screenshot from real life, social media, or on the web, and the system extracts precise keywords to describe it. 

Those keywords match with active listings and collections, making it easier to discover similar items while giving seller closets more visibility.

Photo format changes

Poshmark's photo format and AI updates allow your products to maintain competitive visibility in search results and buyer feeds. Sellers will have an edge over those using outdated photo formats by understanding the following changes:

• Portrait aspect ratio now accepted: Poshmark is done with only using square photos, so now you can use your whole camera screen to snap your product photos. Sellers may also want to update older listings to better highlight items like dresses and coats. Use Nifty’s photo-editing tools to transform images into a portrait aspect.

• Automatic background removal for cover photos: The new AI background removal tool automatically cleans up cluttered images, giving cover photos a more polished, professional look without extra editing apps.

Posh Shows order merging features

Another Poshmark 2025 update introduces order merging to Posh Shows. This feature allows sellers to consolidate multiple purchases into a single bundle, so buyers can save on shipping.  

Follow these tips to optimize your revenue and cross-promotion strategies with this new feature:

• Promote bundle-friendly items during shows: Merging each buyer’s order from live-streams and closet browsing into one bundle to reduce shipping costs for buyers while increasing your average order value.

• Use tiered discounts for larger orders: Highlighting tiered discounts for combined purchases encourages buyers to stretch their spending. You can position higher-ticket items alongside lower-cost pieces, increasing overall revenue while still offering buyers meaningful savings within a single order.

• Spotlight closet exclusives in live-streams: Encouraging buyers to browse closet listings during a Poshmark live show drives cross-selling opportunities. Start by spotlighting exclusive closet items and push buyers to browse your closet by mentioning that you have related items available.

• Follow up with personalized offers: Following up with buyers after merged orders helps convert one-time shoppers into repeat customers. Always send Posh Love Notes after a buyer makes a purchase to build loyalty.

Other new Poshmark features

Poshmark rolled out several other new features aimed at improving both the shopping and selling experience:

Consolidated seller tools

Poshmark has now unified seller features in an easy-to-find location at the top right of the menu. This placement simplifies accessing drafts, listings, bundles, offers, and orders quickly.

Closet trust badges (last active + ship speed)

Poshmark stamps a last active time and a label indicating how fast sellers ship on their storefront. This shows buyers how trustworthy the seller is.

Personalized feed with trending content and style identity 

With a tailored home feed, you can now see listings that match browsing habits and preferred styles. Shoppers see trending looks that appeal to their tastes, such as the cottage core or Scandi girl aesthetic. Sellers benefit from higher engagement, more likes, and increased orders as buyers discover closets that match their personal style.

Search upgrades (image + text matching, less spam, seller boost, collections)

Search results now combine image and text recognition to deliver better matches. Poshmark has reduced spam listings, giving active sellers higher visibility. Buyers can explore curated collections for convenient shopping within popular categories.

For example, under the old system, a search for “Levi’s 501” could return thousands of different Levi's 501 jean results. However, the collections feature breaks this search query down into refined options like “vintage 501” or “cropped 501,” making discovery faster and more relevant.

Redesigned app UI

The Poshmark app is receiving its first major visual refresh in years, with simplified navigation, modernized design elements, and stronger trust signals. Poshmark has integrated more shopping content into the UI, making discovery easier and closets more appealing to new buyers.

Seller community response to Poshmark’s new features

Many sellers at PoshFest 2025 shared mixed reactions to the newly announced updates:

Positive reactions

• Stronger protections against low offers: Sellers praised Smart Sell and the higher minimum offer rules, as they welcomed reducing extreme lowball bids while simplifying negotiations.

• AI tools = win: Poshmark’s AI-driven tools, like Apple Visual Intelligence and improved price suggestions, were welcomed as helpful for sourcing and faster listing.

• Positive reception to Posh Shows bundling: Folks who lean on live-streaming approved of Posh Shows bundling, which now lets buyers combine closet and live purchases into one order.

Opportunities for improvement

• Unmet requests remain a frustration: Some requests, such as better shipping flexibility and cleanup of inactive closets, remain unaddressed, fueling concerns about platform priorities.

• Cautious optimism with lingering concerns: For the first time in years, one seller said they felt optimistic about Poshmark’s direction. However, they also noted ongoing issues like slow feature rollouts, poor pricing suggestions, and inactive closets. 

Implementation strategies and timeline

Here’s a list of the new features and when Poshmark will apply each one:

Strategic impact for different seller types

Different seller types will see Poshmark’s new features in 2025 that affect their workflow in very different ways. Here’s how specific sellers can adjust their strategy, by seller type:

• High-volume sellers: Sellers who move large quantities of products can benefit from the seller tools and trust badges. The redesigned app also makes managing bulk listings and monitoring sales faster, helping high-volume closets scale to meet even more demand.

• Casual sellers and side hustlers: For part-time resellers, simplified navigation and built-in price suggestions take away much of the guesswork. You can focus on quick sales without worrying about complex settings.

• Boutique and brand-focused sellers: Folks selling niche goods can gain visibility from upgraded search and editorial-style inspiration in the personalized feed. Curated looks and consistent branding benefit from improved image presentation and background cleanup.

• Multi-platform sellers: A stellar badge can show buyers on Poshmark alternatives like eBay, Mercari, and Depop that you’re a trustworthy seller. Use social media to promote your Poshmark seller status, and invest in a crosslisting tool like Nifty to manage your listings from one central location.

Maximize your Poshmark success with Nifty

Now that you know Poshmark's 2025 updates, consider scaling to multiple platforms to increase your visibility and bottom line. Nifty is the perfect tool for multi-platform scaling; here’s why:

• Universal AI listing generation: Unlike Poshmark's Smart Sell AI, which is platform-specific, Nifty creates SEO-optimized listings with titles, descriptions, and trending tags that work across multiple marketplaces. Snap one photo and generate copy for Poshmark, eBay, Mercari, Depop, and Etsy (more coming soon!).

• Instant crosslisting across platforms: Post items to multiple marketplaces with a few clicks while Nifty handles formatting differences, category matching, and platform-specific requirements in the background. No copying and pasting between tabs or reformatting listings to accommodate each site's quirks and specifications.

• Automatic delisting prevents disasters: When something sells on Poshmark, Nifty's sales detection instantly removes it from eBay, Mercari, Depop, and Etsy.

• Bulk tools eliminate repetitive work: Update prices, refresh listings, or apply discounts to dozens of items simultaneously across all marketplaces. Maintain consistent shop activity without manual daily posting.

• Centralized analytics: Track sales, marketplace fees, bestsellers, and underperformers in one dashboard that reveals which platforms generate actual profit versus which waste your time. See exactly where your Poshmark items perform better than other marketplaces or vice versa.

Start your 7-day free trial and discover how Nifty transforms your Poshmark business into a multi-platform operation without multiplying your workload.

FAQs

1. How does the 40% minimum offer threshold work?

The 40% minimum offer threshold works by preventing buyers from submitting offers below 40% of your listed price, up from the previous 20% minimum that allowed extremely lowball offers. When buyers click “Make an Offer,” Poshmark's system automatically blocks any amount under this threshold, so you'll only receive negotiations starting at a more reasonable baseline.

2. What iOS version is needed for Apple Visual Intelligence?

Apple Visual Intelligence requires iOS 26 or later to function with Poshmark's integrated camera features on iPhone 16 devices. Both your operating system and the Poshmark app must be updated to the latest versions to access the new camera button that connects directly with Posh Lens for instant product matching and discovery features announced at PoshFest 2025.

3. Will existing photos be converted automatically?

No, existing photos will not be automatically converted from square to portrait format. However, your current square images will continue to display on active listings during the transition period. Poshmark recommends proactively updating high-performing listings to the new portrait aspect, as optimized vertical photos may receive algorithmic preference.