Top-selling items on Etsy in 2025: Categories and tips
The top-selling items on Etsy in 2025 span personalized jewelry, digital downloads, handmade home decor, and craft supplies. Customized items drive the most sales.
A seller offering custom name necklaces with birthstones can charge $50 to $200 per piece, whereas someone creating printable wedding invitations might sell copies of the same template hundreds of times for $2 each.
Etsy's marketplace rewards creativity and personalization over mass production, so your success depends on finding a profitable niche and presenting it well.
We'll break down the hottest Etsy categories of 2025, explain what makes items bestsellers, and show you how to scale your shop across multiple platforms using Nifty's crosslisting tools.
What are the top 10 selling items on Etsy in 2025? TL;DR
Because Etsy focuses on handmade, one-of-a-kind crafts and vintage items, no single product outsells others as it does in retail. But here are some of the hottest categories and items that bring home the bacon on Etsy 24/7:
- Jewelry and accessories: Personalized name necklaces, birthstone jewelry, custom engraved pieces
- Wall art: Digital prints, canvas prints, posters, printable wall art
- Custom clothing: T-shirts, hoodies, personalized shirts for events or families
- Stickers: Planner stickers, laptop stickers, custom designs
- Digital downloads: Printable planners, templates, party decorations, wall art
- Paper and party supplies: Custom wedding favors, cake toppers, party banners, invitations
- Home and living decor: Custom throw pillows, lighting, handmade decorative items
- Personalized mugs and drinkware: Custom mugs for teachers, pet lovers, specific niches (quilters, professionals, etc.)
- Craft supplies and tools: Beads, embroidery materials, DIY project materials
- Baby and kids items: Personalized onesies, custom nursery decor, baby clothing
What were the top 10 best-selling items on Etsy in 2024?
- Digital downloads: Printable planners, templates, party decorations, flyers, wall art
- Jewelry and accessories: Personalized name necklaces, nameplate necklaces, birthstone jewelry, custom engraved pieces
- Wall art: Digital prints, canvas prints, posters, printable posters
- Custom clothing and apparel: T-shirts, hoodies, personalized shirts for events or families, band sweatshirts
- Stickers: Planner stickers, laptop stickers, custom designs for journaling
- Wedding and party supplies: Custom wedding favors, cake toppers, party banners, wedding invitations
- Home decor: Custom throw pillows, lighting, handmade lamps, fairy lights
- Baby and kids items: Personalized onesies, custom nursery decor, baby clothing with names
- Craft supplies and tools: Beads, embroidery materials, DIY project materials
- Pet accessories: Custom pet collars, personalized pet tags, pet gifts, themed pet accessories
What makes an Etsy item a bestseller?
Three core traits make an Etsy item a bestseller: consistent buyer demand, strong niche appeal, and professional storefront presentation.
Consistent buyer demand means your items solve lasting needs or match ongoing trends. These aren’t short-lived fads. Products with steady interest, like personalized jewelry or seasonal decor, attract repeat traffic year-round. Analyzing search volume and competitor sales helps you identify these items.
Etsy items with a strong niche appeal cater to a specific audience with shared interests or aesthetics. Products like gothic home decor or eco-friendly baby gifts can build loyal customer bases. Studying buyer communities, social media influencers, trending subcultures, and repeat purchase behavior helps you identify niches with passionate, ready-to-buy audiences.
A professional storefront builds trust and encourages purchases by making your shop look polished and reliable. Clear photos, cohesive branding, and detailed listings reinforce customer confidence that they’re buying a quality product. Reviewing top-rated shops, optimizing product photography, and maintaining consistent visuals help your storefront stand out.
Top-selling handmade items on Etsy
Etsy built its reputation as a marketplace for selling handmade items. Buyers visit Etsy specifically for products they can't find at retailers, valuing the craftsmanship and personal touch more than mass production.
Jewelry and personalized accessories
Handmade jewelry has ranked at the top of Etsy's bestseller lists since 2024. Customized engraved name necklaces, birthstone rings, and initial bracelets are perennial sellers on the platform.
Buyers constantly demand unique pieces like resin earrings featuring pressed flowers, hand-stamped metal cuffs with inspirational quotes, and layered pendant necklaces with family initials. Folks find these items more meaningful than cheap jewelry found at big-box retailers.
Some sellers offer customized pieces like 14K gold necklaces and bracelets for $200 each.
Candles and home fragrance
Hand-poured soy candles with custom labels, vintage-style apothecary jars, and seasonal scent blends sell consistently year-round. Sellers offering personalized candle names, eco-friendly ingredients, and refillable containers attract buyers who value sustainability.
Home decor and living items
Custom throw pillows with embroidered family names, macrame wall hangings, and hand-painted signs create personalized homes from generic spaces. Vintage-inspired wooden shelves and ceramic planters with drainage holes bring warmth and charm to any room. Handwoven baskets add practical storage with a personal touch that big-box stores can’t match.
Apparel and handmade clothing
Crochet sweaters with unique stitch patterns, hand-dyed tie-dye hoodies, and custom embroidered denim jackets offer unique styles. Sellers offering inclusive sizing and sustainable fabrics like organic cotton appeal to fashion-conscious shoppers. Custom knit orders can go for around $300 per piece, while buyers will pay around $15 to $50 for vintage tees.
Personalized gifts and keepsakes
Engraved wooden cutting boards with family names, custom birth announcement prints, and photo albums with leather covers dominate gift categories. Hand-stamped keychains and personalized recipe boxes carry stories that celebrate life’s milestones. Memory books with custom illustrations create connections that mass-sold retail gifts can’t match.
Top-selling digital items on Etsy for passive income
Digital products generate passive income by selling repeatedly without the need for inventory management, shipping costs, or production time. If you create a printable wedding invitation template once, you can sell it hundreds of times, allowing you to focus on new designs or running your shop.
Buyers download files instantly after purchase, eliminating fulfillment work. This scalability attracts sellers wanting to build passive revenue streams that continue earning during vacations, sick days, or while launching additional product lines across different creative niches.
Printables and planner templates
Wedding invitation suites, monthly budget planners, and meal prep worksheets require zero production costs after initial design. If you offer customizable PDF templates with editable text fields, seasonal color schemes, and matching accessory pages, you can reach several customers. These go for between $1 and $2 per template.
SVG (Scalable Vector Graphics) files for crafters
Downloadable as SVG files, patterns for Cricut and Silhouette machines appeal to crafters who create custom T-shirts, mugs, and decals at home. Popular SVG niches include memes, seasonal designs for holidays, and niche hobby graphics that crafters can't find in mainstream stores.
Digital art and wall prints
Abstract watercolor pieces attract buyers who want unique art featuring soft color and texture without high costs. Quote prints and nursery animal illustrations give budget-conscious decorators stylish options for apartments, dorms, or first homes. These pieces can sell for under $5 on Etsy.
Sticker sheets for digital planning
Digital sticker packs for iPad planning apps like GoodNotes and Notability attract organization enthusiasts and bullet journal lovers. Productivity icons and habit trackers sell repeatedly as buyers need fresh planning pages throughout the year.
Top-selling craft supplies and materials on Etsy
Craft supplies are in demand on Etsy because many sellers need to buy materials to create their own handmade products. This buyer-to-seller pipeline keeps craft supplies profitable for both hobbyists and professionals. Crafters rely on trusted sellers for specialty items like polymer clay, embroidery floss, resin molds, and rare vintage buttons.
Yarn and fiber supplies
Hand-dyed merino wool, cotton blend yarns, and chunky roving sell to knitters and crocheters, creating scarves, blankets, and sweaters year-round. Classic neutral colorways maintain steady demand, while seasonal palettes like autumn spice tones or pastel spring collections attract buyers starting new holiday projects.
Suppliers sell yarn, pricing it around $20–$30 for 100 yards.
Beads and jewelry findings
Glass seed beads, gemstone chips, sterling silver clasps, and jump rings supply jewelry makers building their own product lines. Basics like gold-filled ear wires and lobster clasps sell consistently.
Fabric and textile materials
Quilting cotton bundles, linen yardage, and vintage fabric scraps attract sewers, quilters, and textile artists creating clothing, home goods, and art pieces. Classic solids and small-scale prints maintain reliable sales, while limited-edition fabric collections can create urgency among collectors stocking up before patterns sell out.
Digital patterns and tutorials
Downloadable sewing patterns for beginner-friendly tote bags, crochet tutorials for amigurumi animals, and embroidery designs with step-by-step instructions are popular among sewers, knitters, and crocheters. Sewing patterns sell for up to $20 per piece.
Top-selling baby and kids items on Etsy
Parents and gift-givers seek personalized baby items that celebrate new arrivals and childhood milestones that mass retailers don't offer. A onesie embroidered with a baby's name and birth date or a wooden name puzzle for a toddler's first birthday creates keepsakes that families treasure for years.
Etsy sellers who offer customization, organic materials, and handmade quality appeal to buyers who want safe materials for their kids. Parents often choose these one-of-a-kind products over generic alternatives because they value meaning and craftsmanship.
Personalized onesies and baby clothing
Custom onesies featuring the baby's name, birth announcement details, or funny sayings make popular gifts for showers and hospital visits. Organic cotton bodysuits with hand-printed designs attract parents prioritizing soft fabrics and photo-worthy outfits. Customizable onesies sell for under $20 a piece.
Custom nursery wall decor
Name signs in wooden letters, personalized growth charts, and canvas prints appeal to new parents tracking their kids’ milestones. Custom star maps showing constellation positions on birthdates and illustrated animal prints add a warm touch to the nursery.
Handmade baby blankets and textiles
Crocheted blankets with baby's initials, minky fabric receiving blankets in custom colors, and personalized burp cloths combine function with sentimental value. Sellers offering organic materials and machine-washable construction attract eco-conscious parents wanting soft, durable items. Organic cotton baby blankets sell for around $30.
Top seasonal and trend-driven items on Etsy
Seasonal products generate concentrated revenue during peak months, but risk income gaps between holidays and events. For instance, a seller specializing in Halloween decorations might earn 70% of annual income between August and October, then face slow sales until the following summer.
Crosslisting seasonal inventory across multiple marketplaces like eBay, Poshmark, and Mercari using a crosslisting tool like Nifty maximizes exposure during critical selling windows. Balancing evergreen products with trend-driven items creates year-round cash flow.
Holiday ornaments and seasonal decor
Personalized Christmas ornaments with family names, Halloween-themed door wreaths, and Easter basket name tags spike dramatically before each holiday. By using holiday-specific keywords, they capture shoppers eager to find unique decorations during peak buying periods.
Costumes and dress-up accessories
Halloween costume accessories like handmade capes, character-specific props, and custom masks sell intensely from September through October. However, cosplay armor pieces and themed party costumes for adults help extend sales beyond Halloween. For example, made-to-order cosplay accessories can sell for under $10 per piece, and cosplay wigs tend to cost between $20 and $200 per piece, depending on the length and quality.
Wedding and event supplies
Wedding favor tags, bridal party gift boxes, and reception decor like table numbers experience peak demand during spring and summer wedding seasons. Sellers who offer coordinating product suites and quick turnaround times attract engaged couples facing tight schedules.
Custom-made wedding chocolates can sell for under $30 per 50-piece batch (or less!), while 100 wedding cards sell for around $35 per set.
Meme and viral trend items
Products inspired by viral TikToks, popular memes, and internet culture sell quickly for brief windows before fading. Stickers with trending phrases, T-shirts referencing viral videos, and digital prints of popular jokes draw buyers eager to wear conversation-starting styles.
How to find your bestselling item on Etsy
Finding your bestselling item on Etsy starts with analyzing what shoppers actually buy. Follow these tips to narrow down your search and find your bestselling items on Etsy:
- Research Etsy search trends: Etsy's search bar autocomplete reveals popular keywords buyers actively use. After nailing down popular keywords, use tools like eRank and Marmalead for search volume data and competition analysis. Monitor seasonal trending searches and track keyword performance over time to find bestsellers.
- Analyze social media platforms: Pinterest boards, TikTok videos, and Instagram hashtags can reveal emerging aesthetic trends and product demand before hitting Etsy. Follow craft influencers, join Facebook groups for their target audience, and track trending sounds or challenges on TikTok to spot opportunities.
- Read competitor reviews carefully: Customer reviews on successful shops reveal what buyers love, what frustrates them, and which features they request most frequently. Analyze complaints about sizing issues, color accuracy, or missing customization options to help you avoid common mistakes.
- Test products before scaling: When you start, launch small batches or limited collections to gauge buyer interest. Monitor which designs get favorited, and track which items sell and when they sell. Then, decide which products deserve expanded color options, bulk production, or more promotion.
Successful Etsy sellers start small with proven products and gradually scale. You should consider crosslisting your products on other platforms like Mercari, eBay, Poshmark, and Depop to expand your buyer pool. Use a tool like Nifty to manage inventory across these platforms and auto-delist sold items.
Scale your Etsy shop with Nifty
Ready to turn your top-selling Etsy products into a multi-platform business? You can maximize your reach without multiplying your workload by using Nifty. This crosslisting tool lets you manage Etsy, eBay, Poshmark, Mercari, and Depop from one interface, so you can focus on creating bestsellers instead of drowning in time-consuming, repetitive tasks.
Here's why Etsy sellers choose Nifty:
- AI builds your listings: Upload product photos, and Nifty generates SEO-optimized titles, detailed descriptions, and category-specific tags for every platform. No more rewriting the duplicate listing multiple times or researching keywords manually.
- Crosslist in seconds: Post your handmade jewelry, digital downloads, or craft supplies to multiple marketplaces with a few clicks.
- Auto-delisting prevents disasters: For instance, when your personalized mug sells on Etsy, Nifty instantly removes it from eBay and Poshmark. No more “already sold” apologies or disappointed buyers who thought they scored your last item.
- Bulk updates save hours: Discount 50 listings for a flash sale, relist stale inventory, or update shipping profiles across all platforms simultaneously. Schedule changes to activate during peak shopping hours while you sleep.
- Real profit tracking: See which bestselling categories make money after fees. Track top performers, identify slow inventory draining storage space, and compare platform performance in one analytics dashboard.
After just a few weeks, Nifty pays for itself. Start your 7-day free trial and watch your Etsy bestsellers reach buyers across every major marketplace.
FAQs
1. What handmade items sell best on Etsy?
The bestselling handmade items on Etsy include personalized jewelry like name necklaces and birthstone rings, custom home decor such as throw pillows, macrame wall hangings, and hand-poured candles with unique scents. Apparel like crochet sweaters and embroidered denim jackets also perform well.
2. Are 3D printed items profitable on Etsy?
3D printed items can be profitable on Etsy if you target specific niches. Top-selling 3D printed items are unique custom miniatures (think Donkey Kong climbing the Burj Khalifa), cosplay accessories, or home organization solutions. Success depends on offering high-quality prints, competitive pricing, and solving specific problems.
3. How do I figure out what to sell on Etsy?
To figure out what to sell on Etsy, start by researching trending searches using Etsy's search bar and tools like eRank or Marmalead. Check competitor shops to see what's selling and read customer reviews to identify gaps in the market. Test small product batches before scaling up, and track which items get favorited or sell quickly.
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